Design System

Updated 25th Mar, 2026

Increasing our team's output by 30%

We built a comprehensive and detailed design system to bring consistency across our product. It serves as a single source of truth, helping the team work faster, stay aligned, and maintain a unified look and feel.

Inncircles Design System thumbnail.
Inncircles Design System thumbnail.

Role

Lead Designer

Duration

Apr '24 - Present

Team

Impact on our workflow
30%

Reduction in new screen design time

25%

Faster Iteration on new requirements

35%

Faster design to dev handoffs

Why we decided to build it?

In a fast-moving startup like ours, speed often outweighed polish. But with frequent iterations, we started facing inconsistency. It became hard to track what worked and what didn’t. To bring clarity and alignment, we needed a single source of truth, a comprehensive and scalable design system.

Gathering the inspiration

To get inspired, we looked outward, particularly at how other companies were approaching their design systems, with a strong focus on B2B SaaS products.

Laying the foundations

We took a step back to reassess the basics, tweaking certain elements and aligning others with widely accepted industry standards. This foundational work was essential to ensure that everything we built on top would be consistent, scalable, and easy to maintain in the long run.

The components

Since the product had evolved significantly with new features, UI changes, and multiple iterations, our old design system no longer reflected how the product actually looked or functioned. This audit helped us identify gaps, inconsistencies, and outdated patterns that needed to be rethought or rebuilt from the ground up.

Getting the tokens right

We studied how tokens were structured, categorized, and mapped to components, learning how they could bring consistency, scalability, and flexibility to both design and code.

We divided our semantic tokens into two categories: Stage and Mode.

These categories were designed to communicate the behavioral nature of UI elements. Specifically, whether an object was interactive or not. Stage tokens were used for static, non-interactive elements and Mode was used for interactive elements.

Referencing tokens

Once we finalized our token structure, we began organizing variable collections into three levels: Primitive, Global, and Semantic.

Variables collection in Figma:

Structuring components

We followed an atomic design approach, this ensured consistency at every level, from foundational elements like buttons and inputs to fully composed layouts, making the system more scalable and easier to maintain.

Component Anatomy

We focused on building components flexible enough to cover most scenarios — reducing the need to detach them while designing screens, and maintaining consistency throughout the system.

Creating more variants based on the use cases:

Crafting rest of the components:

Scaling for Dark Mode

As we progressed with building components, we began exploring dark mode support. This helped us aligning our dark mode variables.

Documenting elements:

Some visual explorations that I did for login & sign-up pages.

Challenges

One of our biggest challenges was standardizing components across a complex product while ensuring they stayed flexible for multiple use cases without compromising consistency, which required close collaboration and careful decision-making.

Learnings

The process wasn’t linear, we iterated constantly as new challenges emerged. This reinforced the need for a clear blueprint and roadmap to reduce rework, align the team, and evolve the system with purpose.

Future Scope

Looking ahead, we aim to scale the design system further by introducing full dark mode support and maintaining consistency as the product evolves, ensuring it stays flexible and future-ready with every new feature.

©2026

Apr 23

9:13 AM

©2026

Apr 23

9:13 AM

©2026

Apr 23

9:13 AM